FocusFuel ("FocusFuel," "we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This policy describes the types of information we may collect from you or that you may provide when you visit thefocusfuel.com (the "Site") or purchase our products, and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect on the Site, in email, text, and other electronic communications sent through or in connection with the Site, and when you interact with our advertising and applications on third-party websites and services (if and to the extent those applications or advertising include links to this policy).
Please read this policy carefully. By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.
1. Information We Collect
We collect several types of information from and about users of our Site:
Information You Give Us
- Contact information, such as your name, email address, phone number, shipping address, and billing address.
- Order information, including the products you purchase, order history, and subscription preferences (for example, if you manage a subscription order).
- Payment information, such as credit or debit card details, processed securely through our third-party payment processor. We do not store full payment card numbers on our own servers.
- Communications, such as messages you send us through contact forms, customer service inquiries, or email.
- Account information, if you create an account with us, such as a username and password.
- Marketing preferences, such as your email address when you sign up for our newsletter or promotional offers (for example, in exchange for a free-shipping discount).
Information Collected Automatically
When you visit or interact with our Site, we and our third-party partners may automatically collect certain information about your device and usage, including:
- IP address, browser type and version, device type, operating system, and general location (such as city or region).
- Pages you view, links you click, time spent on pages, and referring/exit pages.
- Information collected through cookies, pixels, web beacons, and similar tracking technologies (see Section 3 below).
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders, including payment, shipping, and customer support.
- Create and manage your account or subscription.
- Send transactional communications, such as order confirmations and shipping updates.
- Send marketing communications, such as newsletters, promotions, and product updates, where you have opted in or as otherwise permitted by law. You can opt out at any time (see Section 6).
- Improve and personalize our Site, products, and marketing, including through analytics.
- Measure the performance of our advertising, including ads run on third-party platforms such as Meta/Facebook and Google.
- Detect, prevent, and address fraud, security issues, or technical problems.
- Comply with legal obligations and enforce our Terms of Service.
3. Cookies and Tracking Technologies
We use cookies and similar technologies (such as pixels and tags) to operate our Site and to support analytics and advertising, including:
- Essential cookies needed for core Site functionality, such as maintaining your shopping cart.
- Analytics cookies (for example, Google Analytics) that help us understand how visitors use the Site.
- Advertising/marketing cookies and pixels (for example, the Meta/Facebook Pixel) that help us measure and improve the performance of our ads and, in some cases, show you relevant ads on other sites.
- Email marketing tracking, used by our email service provider (for example, Mailchimp or Klaviyo) to track opens, clicks, and engagement with marketing emails.
You can control cookies through your browser settings, and many browsers let you block or delete cookies. Note that blocking certain cookies may affect the functionality of the Site. Where required by law, we will obtain your consent before placing non-essential cookies and will provide a mechanism to manage your preferences.
4. How We Share Your Information
We do not sell your personal information for money. We may share your information with:
- Service providers who perform services on our behalf, such as payment processing, order fulfillment and shipping, email marketing (e.g., Mailchimp/Klaviyo), website hosting, and customer support tools.
- Analytics and advertising partners, such as Google Analytics and Meta/Facebook, to help us understand Site usage and measure or deliver advertising. Depending on your state's law, sharing information with these partners for advertising purposes may be considered a "sale" or "share" of personal information (see Section 7).
- Retail partners, such as Target, where our products are also sold — note that purchases made directly through a retailer's website or store are subject to that retailer's own privacy policy, not this one.
- Business transfers, if we are involved in a merger, acquisition, financing, or sale of assets.
- Legal and safety purposes, such as to comply with a legal obligation, protect our rights, or investigate fraud or security issues.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to provide our products and services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.
6. Your Choices
- Marketing emails: You can opt out of promotional emails at any time by clicking "unsubscribe" in any marketing email or by contacting us directly. You may still receive transactional emails related to your orders.
- Cookies: You can manage cookie preferences through your browser settings or, where offered, through a cookie preference tool on the Site.
- Account information: You may update or correct your account information by logging into your account or contacting us.
7. Your Privacy Rights (U.S. State Privacy Laws)
Depending on where you live, you may have rights under state privacy laws (such as the California Consumer Privacy Act, as amended, and similar laws in other states), including the right to:
- Know what personal information we have collected about you.
- Request deletion of your personal information.
- Correct inaccurate personal information.
- Opt out of the "sale" or "sharing" of personal information, including for targeted/cross-context behavioral advertising.
- Not be discriminated against for exercising your privacy rights.
To exercise any of these rights, contact us using the information in Section 11. We will verify your request before responding. You may also designate an authorized agent to submit a request on your behalf, subject to verification.
8. Children's Privacy
FocusFuel products contain caffeine and are intended for use by adults. Our Site and products are not directed to children, and we do not knowingly collect personal information from children under the age of 13 (or 16, where applicable state law requires). If we learn that we have collected personal information from a child without appropriate consent, we will delete that information promptly. If you believe we may have collected information from a child, please contact us using the information in Section 11.
9. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
10. Third-Party Links
Our Site may contain links to third-party websites, including retail partners' sites (such as Target) and social media platforms. This Privacy Policy does not apply to those third-party sites, and we encourage you to review their privacy policies before providing any personal information.
11. Contact Us
If you have questions or requests regarding this Privacy Policy or your personal information, please contact us at:
FocusFuel
Email: contact@thefocusfuel.com
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with a revised "Effective Date." Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.
